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Blogging and Business

Blogging and Business

Since the start of September, I’ve been taking Business Studies lessons. Due to having such a passion for social media and marketing, I’m really glad I chose to take the class because I’ve learnt so much from it so far.

There are many principles in business that apply to blogging too (if not all of them!), and I’ve found that I’ve discovered so many ways to expand my blog and feel very motivated about blogging since September. I thought I’d discuss a few on the blog today:

Non-Monetary Motivational Factors:

Since learning about motivational factors, I’ve been able to change them up so that they affect the way I blog in a very positive way.

Job Rotation: By applying job rotation, where you switch between different tasks to reduce monotony, I’m trying to make sure that I’m not getting bored by a continuous routine of blogging tasks. I’ve created a rota of days to carry out different tasks – commenting on blogs, writing and scheduling posts, and creating blogging schedules, for example. It also means that I’m rotating the content going up on the blog, and the extra motivation means that it’s easier than ever to come up with fresh and original ideas.

Job Enrichment: When based on my blog, job enrichment means that I’m giving myself more interesting and challenging tasks to do. I’ve always been one for doing things that are wild and crazy, but I love having a small idea and developing it into something that is greater than I ever imagined it could be. Currently, I have a few of these on the go and I’m really excited about developing them further.

Promotion, Marketing & Research:

Market Research: It’s so important to find out just how much the consumer (or reader, in this case) is going to like an idea because that’s the person you’re catering for! The first person I try to make happy is myself; I won’t post something I’m not happy with and don’t have 100% faith in, but the second person is YOU. In the next few months, I’m going to be carrying out lots and lots of research to ensure that I’m growing my blog for the better, and not for the completely wrong reasons.

Direct Marketing: I want to try to make visiting my blog a personal experience for everyone who decides to click on, or type in, the link. I also have a few other direct marketing ideas, such as creating a monthly newsletter which I should be developing for the start of 2015.


Do you think it’s important to run your blog strategically, or do you prefer to ‘go with the flow’?