REVIEW: Forgive Me, Leonard Peacock by Matthew Quick

Amber @ The Mile Long Bookshelf

I really want to read this now. Apparently his writing is similar to John Green’s? Great review as always, Lucy. 🙂

Amber x
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Jess Hearts Books
Twitter: JessHeartsBooks

I’d seen this one floating around but didn’t really know what it was about and now after reading your review I WANTS IT! Definitely adding this one to the wishlist. Thanks for sharing!
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Eileen @ ***Singing and Reading in the Rain***

Ahh, I agree, I love hard-hitting, really raw novels, and I’m glad you found that in Forgive Me, Leonard Peacock! 🙂 Leonard sounds like an amazing, well-developed character, and his relationship with Walt also sounds so heart-warming. I’m intrigued by what you said about the footnotes, and I really want to read it now, if just for the fact that it would be something really unique compared to everything else.

Fantastic review, Lucy!
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mlm business plan

LinkedIn has a great feature that connects with your existing email accounts
and allows you to invite anyone you have interacted with to your network.

This means that you might reach people you interacted with once or twice, or people that you haven’t spoken with in a
while. This is a powerful tool, but are you using
it effectively in your marketing?
LinkedIn as a Data Collector
Look at all the ways you can collect data from people.
The easiest metric to track for most is their email addresses,
so ask people and promote their use. Create mailers or offer contests via email registration. Remember,
each email you collect is another potential
LinkedIn profile waiting to be connected to. Also, you might convince someone to join LinkedIn when they receive an invite
from you, which means more customers to interact with.

Easy Ways to Connect on LinkedIn
So, what are some easy ways to connect with users and get
them to want to network with you? Many companies
have started suing LinkedIn as a corporate blog to promote brand
awareness. These blogs might not even have anything to do
with the products being sold, but they might tie in with corporate culture or offer
up some helpful knowledge or technique. This is called generating substance, and if you want people to see a value in your postings, you need to
provide that substance, otherwise they simply won’t care.

The nice thing about this is you don’t have to be a multi-faceted
business guru to provide content. Maybe you promote an interesting link of the day, or maybe you repost a news story about something
company-related (please give credit if you do this.).
It could even be a humorous blurb or story, or even a business-appropriate joke to keep your network’s attention. The
only constant is that the postings stay constant. If you start it, then maintain it to help build that brand awareness.

Remember, people won’t actively look for you if they don’t know you
exist.
One great way that some companies have started building a loyalty
network is through promoting their employees. Some companies will offer
a spotlight on their employees, showing off
the projects they have done or discussing their high points.
This not only helps to ensure your employees feel valued, but it also helps to
paint your company as more human, which is something you want when trying to get people to connect with you.

Pitfalls and Things to Avoid With LinkedIn
 
Most of what has been discussed here has been the positives of using LinkedIn for your promotions,
but there are some pitfalls you may want to avoid.
Again, not all marketing works for all niches and some can be turned off
more easily than others.
For starters, when advertising with a graphic, consider the
context that your audience will view it in. LinkedIn is
business to business networking. Is your picture one that would
be considered safe for a business networking platform?
Yes, attractive, nearly-naked people tend to
get clicks, but are those the kind of ads people at major corporations are going to be more
than likely be turned off due to lack of professionalism?
Consider your content in your pictures before posting and make sure your graphics
are a good match to your audience and marketing message.

Second, watch your language. While on the surface, this could be taken as do not swear,
on a deeper level, you have to consider what a company will filter
for and what they will allow. Some words tend to trigger web filters pretty easily, so be careful about your verbiage.
Also, look at the message your words send. Are you trying to be edgy, dynamic, endearing?
Do your words properly convey the message you want people to
see? Sometimes people get so wrapped up in sending out a strong message that
they fail to consider if it is the right
one.
Third, don’t verbally tie yourself to a region or
company if you can help it. While you may want to highlight a company on a
landing page or maybe you are geared towards a certain region of the world, you don’t
want to inadvertently exclude potential customers because they think your ads don’t immediately apply
to them. Remember, you can focus your ads in terms of companies and locations ahead of time, so listing out that info in the actual ad might prove redundant.

Fourth, don’t slack on your content. It can be easy to start with a big
push, but the number one thing that kills an audience’s interest is inconsistency.
Don’t slouch on your posts. Make sure you dedicate a certain period of time each day to providing some form of
content. If you can’t or think you might have problems with this,
hire someone to do it for you or spend a day or two generating multiple posts so that you can just plug and play.
However you do it, just be sure to keep doing it.

You are setting an expectation of service as
accompany when you post, and to do so inconsistently will
send a bad message abour what your company considers professional.

Fifth, be careful on rebranding. Some smaller companies take the philosophy of experimentation a bit
too far and keep trying to reinvent themselves every month or quarter,
but the truth of it is that many companies form bonds
over the long term with clients, and just because you announce
a name change or a new logo, that doesn’t mean that your clientele is
paying attention. To build your brand, you need consistency, so stick to a logo or name and
try to avoid being so edgy that you can’t make up your mind about your
name. Remember, you’re a business, not a rock star.

LinkedIn Final Thoughts
 
LinkedIn is a wonderful tool for reaching
people in the business world.

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