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Blogging and Business

Blogging and Business

Since the start of September, I’ve been taking Business Studies lessons. Due to having such a passion for social media and marketing, I’m really glad I chose to take the class because I’ve learnt so much from it so far.

There are many principles in business that apply to blogging too (if not all of them!), and I’ve found that I’ve discovered so many ways to expand my blog and feel very motivated about blogging since September. I thought I’d discuss a few on the blog today:

Non-Monetary Motivational Factors:

Since learning about motivational factors, I’ve been able to change them up so that they affect the way I blog in a very positive way.

Job Rotation: By applying job rotation, where you switch between different tasks to reduce monotony, I’m trying to make sure that I’m not getting bored by a continuous routine of blogging tasks. I’ve created a rota of days to carry out different tasks – commenting on blogs, writing and scheduling posts, and creating blogging schedules, for example. It also means that I’m rotating the content going up on the blog, and the extra motivation means that it’s easier than ever to come up with fresh and original ideas.

Job Enrichment: When based on my blog, job enrichment means that I’m giving myself more interesting and challenging tasks to do. I’ve always been one for doing things that are wild and crazy, but I love having a small idea and developing it into something that is greater than I ever imagined it could be. Currently, I have a few of these on the go and I’m really excited about developing them further.

Promotion, Marketing & Research:

Market Research: It’s so important to find out just how much the consumer (or reader, in this case) is going to like an idea because that’s the person you’re catering for! The first person I try to make happy is myself; I won’t post something I’m not happy with and don’t have 100% faith in, but the second person is YOU. In the next few months, I’m going to be carrying out lots and lots of research to ensure that I’m growing my blog for the better, and not for the completely wrong reasons.

Direct Marketing: I want to try to make visiting my blog a personal experience for everyone who decides to click on, or type in, the link. I also have a few other direct marketing ideas, such as creating a monthly newsletter which I should be developing for the start of 2015.


Do you think it’s important to run your blog strategically, or do you prefer to ‘go with the flow’?

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  • Reply
    17 October, 2014 at 7:21 am

    I think it all comes down to personal choice – some people might want to actively take a “business” approach, others are happy just to potter along at their own rate. Personally, I want to have a professional front but I still want to be flexible about how, what and when I post. For me it’s a good compromise that makes blogging exciting for me.
    Rhys recently posted…8 Books Like The Maze RunnerMy Profile

  • Reply
    17 October, 2014 at 10:34 am

    I think it’s definitely helpful to think about how you run your blog, so you don’t get bored or overworked. On the other hand, I’m a rather extreme mood person, so my strategy mainly consists of “do whatever I want to whenever”. It works well so far 😀
    Celine recently posted…Review: The Midnight Queen by Sylvia Izzo HunterMy Profile

  • Reply
    Finley Jayne
    17 October, 2014 at 12:13 pm

    I’m just along for the ride, with my blog lol. It’s evolved a lot since I first started it earlier this year, and I’m excited to see where this whole thing continues to take me 🙂
    Finley Jayne recently posted…Wonderfully Wicked Read-A-Thon Tracking PostMy Profile

  • Reply
    17 October, 2014 at 12:41 pm

    i think getting feedback from people is such a good idea, especially considering I’m wanting to do a few things I haven’t done before (such as cross stitch cards etc) and the majority of people are more than happy to offer advice! However I do tend to go with the flow, but more of a guided flow than a free one!!

  • Reply
    18 October, 2014 at 5:26 pm

    Great post. I think it’s important to have an aim. I never really did when I started and the blog suffered from that. Even though I got huge hits I never got much engagement.

    Now my blog has been refined, I like to see thing and people from a different perspective. So I post interviews with authors on Mondays.

    I’m interested in people’s motives and what makes hem tick and that’s spilled over into my writing.So I’ll probably post about that.

    Now that I have a theme it’s made it all easier.

  • Reply
    Weekly Recap| Oct 12-18, 2014 | Oh, the Books!
    19 October, 2014 at 6:00 am

    […] Lucy applies her business studies to blogging. […]

  • Reply
    Nuzaifa @ Say It with Books
    19 October, 2014 at 10:46 am

    Haha, I adore this post! 😀

    As a business management major I have definitely applied what I’ve learnt in uni on my blog. Especially all the bits I’ve learnt from marketing!

    Great stuff, Lucy. 🙂
    Nuzaifa @ Say It with Books recently posted…Irish Magic, Love and HorsesMy Profile

  • Reply
    Vicky @ Books, Biscuits, and Tea
    19 October, 2014 at 2:23 pm

    Interesting question, Lucy! In the first year or two I used to just go with the flow and post whatever I wanted, whenever I wanted. But ever since I started working as an inbound marketer, I look at things a bit differently. I completely agree with you that it’s important to know what everyone else thinks of your blog and your content.

    I always try to keep that in mind and come up with posts that I think people would enjoy. 🙂
    Vicky @ Books, Biscuits, and Tea recently posted…Dewey’s 24-Hour Readathon – October, 2014My Profile

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